Australia's engineering and construction firms earn strong ratings but stay largely invisible to the customers searching for them
Across 493 engineering and construction businesses, the median RADAR score sits at 45.1, and just 2.4 per cent reach Accomplished tier. The cohort earns trust where it is seen, yet most firms are barely visible in search and thinly reviewed, leaving a wide gap between reputation and reach.
High ratings, almost no reviews to prove it
The median business holds a 4.8-star rating but just five reviews, and 48.4 per cent show the classic paradox of strong scores on thin volume. Top-quartile firms sit at only ten reviews, so even the leaders carry limited social proof. Satisfied clients are not being converted into visible evidence of quality.
Nearly half the cohort barely registers in search
An estimated 47.3 per cent of firms fall into the low-traffic band, and 24.3 per cent are effectively invisible in third-party search estimates. With a median domain authority of just nine, most sites lack the weight to surface for the queries clients actually run. Reputation is strong, but discoverability is not.
A cohort splitting into two directions
Some 58.6 per cent of firms are growing on the measures tracked, while 39.3 per cent are declining and 20 have collapsed outright. The spread points to a widening divide rather than a rising tide. Momentum is available, but it is not evenly shared across the field.
Half the field sits in the digital bottom
Just over half the cohort, 50.1 per cent, occupies the bottom band on digital performance, and 30 per cent remain off the radar entirely. WordPress leads the platform mix, but a large share of sites show no clearly detected CMS. Weak web foundations blunt the ability to turn hard-won reputation into enquiries.
| Region | Businesses | Median RADAR | Accomplished | |
|---|---|---|---|---|
| TAS | 10 | 59.2 | 1 | |
| SA | 24 | 49 | 3 | |
| WA | 58 | 48.9 | — | |
| NSW | 114 | 46.8 | 1 | |
| QLD | 111 | 44.8 | 4 | |
| VIC | 89 | 41 | 2 | |
| ACT | 8 | 36.8 | — | |
| NT | 13 | 30.4 | — |
Smaller cohorts shown for indication only.
Share of the cohort with each tool detected (BuiltWith). Businesses may run more than one.
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