For business owners
Your business may already be on the radar.
An independent register has measured 8,900+ AU and NZ businesses against their own industries — quite possibly including yours. Seeing your score costs nothing and asks nothing.
What the score actually tells you
You've probably earned more trust than the internet gives you credit for.
The pattern we keep finding: businesses with years of great reviews that stay invisible where customers actually search — while a louder competitor with half the reputation wins the call.
Your score doesn't tell you you're good at your job. It tells you which of five pillars — reputation, authority, digital experience, activity, reach — is the one costing you work.
The gap to Accomplished
Only 1 in 5 make the top tier. The gap is specific — and yours is measured.
Accomplished starts at 75. Your report shows exactly how far off you are, which pillar closes most of the distance, and what moving it involves.
Off the radar
Emerging
Established
Accomplished
Your pillar-by-pillar read
Five percentiles against your own field — not a generic website grade.
The pillar costing you most
Your Gap Brief names it, with a plain-English read on projected impact.
What moves it — and who does the moving
Guided workbooks and how-tos if you'd rather do it, Redfox if you'd rather not.
"Is this legit?"
Fair question. Here's the straight answer.
The Register is independent — every business in a cohort is scored the same way on the same day, whether they've heard of us or not. Nobody can pay for a better score, and being scored costs nothing and obliges you to nothing.
The method is published in full, the claims are made carefully — we say "should improve", never "will" — and everything public is aggregated and anonymised. We never show anyone your competitor's individual data, or yours to them.
Independent. Same method, same data, same day — for every business in the cohort.
Transparent. The methodology is public, and estimates are called estimates.
Careful with claims. Written to ACCC standards — no promised outcomes, no invented numbers.
Private where it matters. Aggregated and anonymised — individual competitor data is never disclosed.
Three ways in
Start free. Go as far as you want.
See your score
Your score, tier, cohort rank and Gap Brief. No sign-up, no card.
Find your score →Track it and get the playbook
Guided pathways, workbooks pre-loaded with your data, quarterly re-scans.
See pricing →Have Redfox do it
Your completed audit becomes the brief — fixed quote, no discovery calls.
See done-for-you →Thirty seconds to see where you stand.
Enter your website. If you're in a covered industry, your score is already waiting.