How RADAR works
One score. Ranked against your industry.
Five pillars, each a percentile within your own industry and country cohort, combined into a score out of 100. Here's exactly what goes in, and what it means.
Reputation
Rating quality and review depth. A 4.9★ average over 226 reviews carries more weight than a 5.0★ over six — depth is trust the field can't fake.
Authority
How much of the web vouches for you. Links from other sites are the reference checks search engines actually read.
Digital experience
Clarity, trust and conversion signals on your live site — can a visitor tell what you do, believe you, and act, before they leave.
Activity
The direction of your search visibility over the past year — growing, flat, or fading. Momentum the snapshot metrics miss.
Reach
How many people actually find you — estimated organic traffic and the number of keywords you rank for.
A common shape: reputation well above the median, reach and authority below it. The score tells you which corner to pull up first.
Cohort-relative, by design
A percentile, not a grade.
Every pillar is scored as a percentile within your industry and country cohort — how you compare to the field you actually compete in. A 62 in Legal NZ means you outperform most NZ law firms, not that you passed some universal test.
Because the field is the yardstick, your score shifts as the cohort grows and improves. That's by design — standing still is falling behind, and the register shows it.
You're ranked against those 321 — no one else.
The tiers
Four tiers. One worth chasing.
Your composite score places you in a tier. Accomplished — 75 and above — is the reserved top tier, and the badge that goes with it.
Off the radar
Emerging
Established
Accomplished
More than an audit
The loop.
Your real score, ranked in your cohort.
Plain-English lessons on each pillar.
Workbooks pre-loaded with your data.
DIY how-tos, or done-for-you via Redfox.
Re-scan next quarter; track your movement.
Register figures are aggregated and anonymised. Third-party search estimates are approximations — good for ranking a field, not for reading a single business to the decimal. We never disclose an individual competitor's data.
Read the full methodology →