Australian accounting firms earn near-perfect ratings while most stay invisible in search and stall on conversion
Across 1,343 Australian accounting firms, the median digital performance score sits at 45.8 and just 3.9 per cent reach the Accomplished tier. The cohort earns flawless reputations yet struggles to be found, with almost six in ten drawing low search traffic and half sitting in the digital bottom.
Perfect ratings, thin proof
The median firm holds a 5.0 rating but only 11 reviews, and 46.5 per cent show the same paradox of high scores on shallow review volume. A top-quartile firm carries around 30 reviews, so the gap is not sentiment but scale. Ratings this uniform give prospects little to compare, blunting their value as a decision signal.
Six in ten barely register
Approximately 59.6 per cent of firms fall into the low-traffic band, and 38.8 per cent are effectively invisible in search based on third-party estimates. A median domain authority of 8 leaves most sites with little standing to compete for discovery. Reputation cannot convert clients it never reaches.
Growth and decline run neck and neck
Some 53.3 per cent of firms are growing while 44.2 per cent are declining, and 96 have collapsed outright this quarter. The cohort is not moving as one but splitting into two trajectories. The near-even divide suggests digital momentum, once lost, is difficult to recover.
Websites that do not close
Nearly half the cohort, 49.7 per cent, sits in the digital bottom, and WordPress alongside a large share of undetected or absent platforms points to under-built web presence. With a median score of 45.8, most firms have room to strengthen site foundations. Reputation and search both stall when the destination fails to convert.
| Region | Businesses | Median RADAR | Accomplished | |
|---|---|---|---|---|
| ACT | 19 | 55.4 | 1 | |
| SA | 71 | 49.7 | 3 | |
| VIC | 310 | 49.2 | 13 | |
| QLD | 270 | 48 | 10 | |
| WKO | 4 | 47.4 | — | |
| WGN | 9 | 46.8 | 1 | |
| AUK | 38 | 45.9 | — | |
| NSW | 369 | 43.4 | 19 | |
| TAS | 8 | 43 | — | |
| BOP | 9 | 41.8 | — | |
| WA | 127 | 41.7 | 1 | |
| NT | 6 | 40.4 | — | |
| OTA | 3 | 38.2 | 1 | |
| CAN | 5 | 32.1 | — |
Smaller cohorts shown for indication only.
Share of the cohort with each tool detected (BuiltWith). Businesses may run more than one.
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