New Zealand's allied health cohort earns glowing ratings but trails on the search visibility that turns reputation into bookings
Across 210 New Zealand allied health practices, the median RADAR score sits at 45.5, with a strong 4.9-star median rating. Yet only 4.8 per cent reached Accomplished tier, and 23.3 per cent remain off the radar entirely. Reputation is high; discoverability is not.
Excellent ratings, too few reviews to be found
The median practice holds a 4.9-star rating but just 18 reviews, while top-quartile practices carry around 45. Roughly a third of the cohort shows the review paradox: strong sentiment undermined by thin review volume. High ratings mean little if they sit below the threshold that influences search and patient choice.
Low authority keeps practices out of view
Median domain authority sits at just 10, and about 29.1 per cent of practices attract low estimated search traffic. A further 13.1 per cent register as effectively invisible in search. These third-party estimates suggest most practices are not being found through organic discovery.
A cohort split almost evenly between momentum and slippage
About 52.7 per cent of practices are growing while 46.7 per cent are declining, a near-even divergence. Eight practices have collapsed in visibility over the period. The narrow margin signals a cohort where standing still increasingly means falling behind.
More than half sit in the digital bottom tier
Some 56.2 per cent of practices fall into the lowest digital performance band, and 47.6 per cent remain in the Emerging tier. With WordPress, undetected platforms and Squarespace most common, many sites appear to under-serve conversion. Strong reputations are not being carried through to capable, booking-ready websites.
| Region | Businesses | Median RADAR | Accomplished | |
|---|---|---|---|---|
| WGN | 10 | 53.2 | 1 | |
| AUK | 71 | 48.1 | 5 | |
| CAN | 30 | 47.5 | 1 | |
| WKO | 21 | 43.3 | 1 | |
| OTA | 2 | 39.7 | — | |
| BOP | 15 | 39 | — | |
| WA | 1 | 26.6 | — |
Smaller cohorts shown for indication only.
Share of the cohort with each tool detected (BuiltWith). Businesses may run more than one.
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